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Attention isn't free anymore
Meet your user

This is Zoe

24, Thornbury. Works at a purpose-driven digital agency.
Values authenticity. Anti-corporate. Sharp BS radar.
Brands take her attention every day — and give nothing back.
The problem

Outdoor ads are a $40B guessing game

$40B
spent on outdoor advertising globally each year
0
proof that anyone actually saw the ad
$0
flows back to the people giving their attention
"We reward you for being you."
Peppy gives people something back for the attention they're already giving away.
How it works

Three steps. Zero effort.

1
📡

Beacon signals

A tiny beacon on the screen broadcasts a short-range signal

→
2
📱

App confirms

Peppy app picks up the signal — GPS cross-references you're actually there

→
3
🎁

Zoe earns

Rewards arrive automatically. No scanning, no check-ins, no effort.

The user value

Why Zoe downloads the app

💰
Rewards for doing what she already does
🔒
Her data, her terms — she gets paid when it's shared
✊
She owns her attention — Peppy makes it worth something
🤝
Anonymous and verified — privacy she can trust
The business model

Why brands pay

🤷

Today

Brands guess who saw their outdoor ad.

Traffic estimates. Modelled data. No proof anyone was actually there.

✅

With Peppy

Verified, anonymous proof that real people were near the screen.

Not clicks — actual presence. Real humans, confirmed.

Network effects

The flywheel

PEPPY
👥
More users join
📊
Better proof of presence
💼
More brands pay
🎁
Bigger rewards
Progress

We're not starting from zero

✓
Working prototype built
✓
21,496 screens mapped
✓
Advertiser dashboard live
✓
Beacon hardware specced
Next step

Phase 1: Validate with Zoe

Before we build more, we test our assumptions with the people who matter most.
🎓

Universities

Young, tech-savvy, high foot traffic. The perfect proving ground for Zoe's cohort.

🏋️

Fitness Gyms

Routine visits, captive attention, community-minded. Ideal for repeat engagement.

📋

Focus Groups

Real conversations with real Zoes. What makes them download? What makes them stay?